THE QUALITY FACTOR OF THE COMPETITION OF CLOTHING BRANDS.
In urban clothing, the competition will always be the healthiest for the overcoming of being able to be the best. Every day there is more talk of globalization, more doors are opened to neighboring countries, alliances are made, negotiations and comparisons are made.
Now that the pair of inputs and materials with which a wardrobe is made, and that we could see the products that other countries brought, we realized the importance of competition in the difficult world of fashion. The winning word will be the urban clothing of “quality”.
The Carioca brothers arrived with all the desire to surprise. ABIT, the entity that represents all the segments of the Textile and Clothing Production Chain, was present with its brand “Textil calidadel”, which certifies the quality of its products. They did not have much luck at the shipping point since all the boxes of their clothing for the announced parade were returned and then ordered again. But the little we saw on a minimal catwalk seemed to us to be very good in terms of the innovative character in the development of its fibers, yarns, fabrics, and garments.
The Brazilians are achieving an important recognition in the international market. Several of their fashion designers are already part of the official calendar in New York, Paris, London, Milan. They have the “Sao Paulo Fashion Week” which is considered the fourth most important event in the fashion market in the world.
It is the largest textile exporter in South America, producing high-quality pure cotton and mixed fabrics for the jeanswear and workwear sections. They are working to make part of all that textile gear, concerned that Medellín is a legitimate textile city. They have clients of category and renown in the subject of fashion such as Diesel, Marithé & Francois Girbaud, Levis, Chevignon, Americanino, Color Siete, Arturo Calle, and Gef among others.
All Santista’s team, presented in catwalk the latest collection that enters to be seen everywhere.
This was another of the catwalks of the past, where we could appreciate that these firms are at the forefront of international trends. We saw that their fabrics give a nostalgic air to the wardrobe, a mixture of femininity and romanticism. We saw that they contrast yarns, synthetic fibers with viscous fabrics, fabrics that give the sensation of being handmade, fabrics with graceful falls.